By leveraging insights into changing consumer trends and a surgical advertising strategy, we grew ecomm revenue for a legendary Napa winery by 438% year over year at a 6X return on ad spend.
Background
A world-renowned winery was facing an unprecedented market shift in early 2020. By analyzing consumer trends and previous activities, Kreps Creative was able to craft a smart, scalable advertising approach to quickly build ecommerce revenue with a best-in-class return.
The Approach
By tracking consumer search trends; testing different audience targeting methods and creative executions; and building custom conversion tracking, Kreps Creative was able to quickly and efficiently scale advertising efforts, far outstripping initial campaign goals.
The Capabilities
Tracking & Analytics
Media Planning
Creative Development
Paid Social Media
Paid Search
The Results
Results from the campaign not only dramatically exceeded expectations, but they laid the foundation for continued growth. Results include:
438% Revenue Growth
6:1 Return on Ad Spend at Scale
44% Conversion Rate Increase
978% Increase in Website Traffic