Executed a full creative campaign to highlight a winery partnership with the World Surf League. Creative was delivered via targeted media placements and complemented by an influencer campaign featuring California surfers.
Background
A winery approached Kreps Creative interested in promoting their dedication to sustainability through their ocean conservation partnership with the World Surf League. Given the winery proximity to the ocean, they wanted to emphasis the importance of a healthy ocean to wine production.
The Approach
Kreps Creative crafted a hero campaign video visually representing the relationship between the winery and world surf league. This video was served widely to sustainability-minded wine lovers on YouTube and social media, with companion banners on the World Surf League website.
In addition to advertising, professional surfer influencers were engaged to amplify the message and create beautiful, authentic content.
The Capabilities
Creative Development
Video Production
Media Planning
Paid Social Media
Influencer Marketing
The Results
Outstanding results included:
6.5 Million Impressions
10% Influencer Engagement Rate (baseline is 4%)
110% Increase in Organic Follower Growth Month Over Month