The holy grail of digital wine advertising is converting someone to join the wine club. Through a combination of podcast advertising, publisher partnerships, social media, and custom landing pages we grew digital wine club sign ups for a legendary luxury Napa winery 931% year over year.
Background
Kreps Creative recommended a longterm partner capitalize on the holiday season to launch a surround-sound campaign designed to spread awareness of and sign ups for their luxury wine club offering.
The Approach
We identified the most likely customer and developed our media plan to reach them across the internet. Placements were designed to reinforce one another, positioning the club as the ultimate indulgence for serious wine connoisseurs.
Podcasts with audiences that overlap with our target were engaged, with the host-read spots adding a sense of authenticity to the campaign. Native placements with priority publishers, targeted social media, search engine marketing, and a conversion-focused landing page rounded out the campaign.
The Capabilities
Landing Page Development
Media Planning
Paid Social Media
Podcast Advertising
Native Content
Publisher Partnerships
Search Engine Marketing
The Results
Outstanding results included:
9 Million Impressions
931% Increase in Digital Wine Club Signups Year Over Year
74% Decrease in Cost Per Signup
